Samsung is set to introduce some exciting new foldable devices at its upcoming Unpacked event. While foldables are gaining popularity in the premium segment, Samsung is facing tough competition from brands like Huawei, Oppo, and OnePlus. Rumors suggest that Samsung is gearing up to add another tier to its lineup of book-style foldables, with the potential launch of two new foldable devices, including a model with an ‘Ultra’ moniker.
There is also talk of Samsung introducing an affordable foldable option, though specific details are scarce at the moment. Industry sources and the supply chain have provided more information about this budget-friendly foldable device. It is speculated that Samsung plans to unveil the affordable foldable in 2024, possibly alongside the standard Galaxy Z Fold 6 and the anticipated Galaxy Z Fold 6 Ultra.
Reports indicate that Samsung may need to compromise on certain specifications for the affordable foldable, including scaling back the processing power, display, and battery capacity. However, the camera specifications are expected to remain high quality, similar to the existing foldable models like the Galaxy Z Fold 5. The more affordable foldable is predicted to feature a dual camera setup, utilizing components borrowed from previous foldable devices.
It is reported that Samsung intends to maintain its existing supply chain for the new foldable devices, with enhanced production volumes expected, particularly for the lower-cost model. The affordable foldable is anticipated to be priced around $800, which is significantly lower compared to the premium models available in the market. The aim to make foldables more accessible to a wider audience reflects the demand for budget-friendly flexible display devices.
The move towards offering a budget-friendly foldable makes strategic sense considering the competition in the market. Samsung is aligning itself against rivals like Huawei and OnePlus, who have also entered the foldable device segment with competitive offerings. Despite its current pricing challenges, Samsung’s commitment to innovation and expanding the reach of foldable technology is evident in its upcoming product lineup.
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