Kia India is on a mission to enhance its reach in the Indian market by expanding its sales and service network to 700 touchpoints by the end of this year. The South Korean auto giant has been making significant strides in the Indian passenger vehicle industry since its entry in 2019 with the popular Seltos model.
The Seltos has been a standout success in the competitive Indian passenger vehicle market, establishing Kia as a strong player. Following the Seltos, the Kia Sonet also gained a considerable market share in the compact SUV segment, competing with tough rivals like Tata Nexon, Hyundai Venue, and Maruti Suzuki Brezza. The Kia Carens has also carved out its own niche in the Indian market.
Looking to build on this success, Kia India, a part of the Hyundai Group, aims to further expand its customer base. The company plans to establish 700 touchpoints in 300 cities across India by the year end, a significant increase from its current network of 522 touchpoints in 236 cities.
Kia India is particularly focusing on strengthening its presence in Tier-1 and Tier-2 markets, which are expected to contribute 40% to its overall network strength. Additionally, the company is targeting the expansion of touchpoints in lower-tier and upcountry markets. By the end of 2024, Kia India also plans to grow its certified pre-owned network to 100 outlets, up from the current 59 outlets nationwide.
Hardeep Singh Brar, Kia India’s National Head of Sales & Marketing, emphasized that the expansion of the sales and service network is a pivotal component of Kia’s 2.0 strategy in India. The goal is to make Kia more accessible to customers, with the aim of surpassing 700 touchpoints by the end of the year.
