The SUV craze is a global phenomenon, and India is among the fastest-growing passenger vehicle markets worldwide, experiencing a surge in SUV demand and sales. This growth is fueled by all passenger vehicle manufacturers in India entering the SUV segment to cater to the rising demand. In 2023, India witnessed the sale of over 20 lakh SUVs, with compact SUVs contributing significantly to this figure. The appeal of compact SUVs lies in their affordability, rugged aesthetics, practicality, feature-packed cabins, safety features, and balanced performance.
Affordability plays a crucial role in the success of compact SUVs in India, with prices ranging between ₹5 lakh and ₹15 lakh, making them competitive with premium hatchbacks and compact sedans. The rugged design of compact SUVs exudes a tough and muscular appearance that commands a strong road presence, appealing to consumers seeking a vehicle that symbolizes prestige and success. Moreover, the practicality of compact SUVs with their tall bodyline offers a better driving experience and ample space for passengers and luggage, making them ideal for Indian road conditions.
Compact SUVs boast feature-packed cabins with advanced technology-aided features like automatic climate control, keyless entry, and push start button, elevating the overall value proposition for consumers. Additionally, safety features such as multiple airbags, ABS with EBD, and hill assist enhance the safety aspect, instilling confidence in consumers. The performance of compact SUVs is well-balanced, offering a range of efficient engines ranging from 1.0 to 1.5 litres in both petrol and diesel options, coupled with reliable transmission choices like manual, CVT, DCT, iMT, and AMTs, catering to diverse consumer preferences.
