Lamborghini, the renowned Italian performance car manufacturer, has recently updated its logo as part of a brand refresh initiative. The revised logo features a subtle modification to the iconic bull emblem, which retains a sense of familiarity while introducing a new two-dimensional and flatter design. This updated logo is crafted to be easily replicated across various digital platforms and vehicle branding.
The refreshed Lamborghini logo showcases a slightly wider “Lamborghini” typeface and embraces a primary color scheme of white and black, characterized as minimal yet striking. Additionally, accent colors such as yellow and gold will complement the new logo design. Notably, the latest logo iteration removes the shield element, particularly on digital platforms like the official website and social media channels.
Furthermore, the logo redesign extends to the introduction of a new set of icons, collaboratively developed with Lamborghini Centro Stile. These icons will be uniformly implemented across all digital touchpoints, marking a cohesive brand identity. The forthcoming models from Lamborghini are expected to feature the updated logo, with the Huracan replacement and the electrified SUV anticipated to be among the first vehicles to showcase the revamped emblem. The company’s future lineup includes a fourth model slated for a 2028 debut, set to be Lamborghini’s debut electric vehicle following the Lanzador concept preview.
Amidst a successful sales trajectory, Lamborghini achieved a significant milestone by surpassing 10,000 deliveries in 2023. The Huracan and Urus models have been sold until the conclusion of their production cycles, while the Revuelto continues to enjoy high demand, with deliveries projected until 2026. Lamborghini’s strategic direction now emphasizes sustainability and decarbonization, aiming to establish a firm commitment to future generations through innovation and sustainable progress.
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