Volkswagen is gearing up to target the performance-oriented car market in India, as per a report by PTI. The renowned German automotive manufacturer aims to capitalize on the growing demand for its premium performance-centric vehicles nationwide. Volkswagen is not only looking to enhance its presence in major cities across India but also expand into Tier 2 and Tier 3 cities. The company has set a target to boost its sales in India by 15% by 2024. It is contemplating focusing on its GT-badged passenger cars in the country, with approximately 44,000 cars sold in India in 2023. Their current lineup includes models like the Taigun SUV and Virtus sedan, featuring GT trims powered by a 1.5-liter petrol engine. In a bid to offer more affordability, Volkswagen is considering introducing a 1.0-liter petrol engine in its GT range as well. The automaker has high hopes for the new engine to drive overall growth and cater to the performance-oriented car segment in the Indian market. Recently, Volkswagen unveiled the GT Plus Sport and GT Line models, which are scheduled for launch soon.
Discussing the brand’s approach in the Indian market, Ashish Gupta, Brand Director at Volkswagen Passenger Cars India, highlighted that by introducing GT trims on the Taigun and Virtus, Volkswagen has carved out a new niche that is now attracting attention from other manufacturers. Gupta noted the growing preference among consumers for performance SUVs and sedans equipped with top-notch features emphasizing safety and performance. Consumers are increasingly willing to pay a premium for such features without compromising. Gupta emphasized the continuous growth potential of this performance-based sub-segment, driven by evolving consumer preferences. Earlier, the GT was exclusively available with a 1.5-liter petrol engine, contributing to 35-40% of sales for both Taigun and Virtus. Gupta pointed out that the popularity of GT models extends beyond metropolitan areas, with 20 to 25% of GT sales originating from Tier 2 and Tier 3 cities. He expressed Volkswagen’s commitment to maximizing the potential of the GT badge, accentuating its iconic status as a brand.
Also Read:
New Nissan Kicks Revealed with Bold Design – India Return on the Cards?
